Report: In-Game Purchases Will Drive Mobile Revenues To $11B By 2015

UK-based Juniper Research said Tuesday total end-user revenues for mobile games will hit $11 billion annually worldwide by 2015, nearly double the $6 billion recorded in 2009, driven by in-game purchases.

By 2013, Juniper said, revenues from in-game purchases will overtake revenues from traditional pay-per-download games. Driving the growth of in-game purchases will be the in-app purchasing system on Apple iOS devices, the research firm said.

Apple said last year that it would begin allowing developers to release games on the App Store that are free to download but supported by in-game buys.

Companies like Ngmoco, which was acquired by Japanese social game company DeNA earlier this year for $400 million, helped lead a move toward microtransaction-based “freemium” games on the App Store with titles such as Eliminate and Touch Pets.

Developers using this business model give the base game away for free, and offer add-on content such as levels, clothes or weapons for a fee.

However, Juniper said that despite the expected growth of in-game purchase revenues, discoverability — or users’ ability to sift through the tens of thousands of games on the App Store to find the true gems — will remain a hurdle for developers.

Report author Daniel Ashdown said, “Discoverability can be a ‘chicken and egg’ problem: high downloads lead to prominence, but achieving a high number of downloads is largely dependent on already being prominent. Consequently, a small minority of games achieve very high downloads, whilst the vast majority achieve very small download figures.”
About the author:
iG.mikeh Jarek 'iG.mikeh' Gaska

My homepage
Posted by iG.mikeh on 01.12.2010 - 09:54

Your comment
Name:
E-Mail:
Homepage:
Enter security code:
 
IP: 184.73.74.47
[EMAIL=you@yoursite.com]My email address[/EMAIL]
[EMAIL]you@yoursite.com[/EMAIL]
[URL=http://yoursite.com]My website[/URL]
[URL]http://yoursite.com[/URL]
[IMG]http://yoursite.com/image.jpg[IMG]
[LIST=a][*]point 1[/*][*]point 2[/*][/LIST]
[LIST=1][*]point 1[/*][*]point 2[/*][/LIST]
[QUOTE=Nickname]Quote[/QUOTE]
[QUOTE]Quote[/QUOTE]
[TOGGLE=Read more]Full Text[/TOGGLE]
Options: • HTML is OFF • BBCode is ON • Smilies are ON

MATCHES

draw TF2 vs D-d-Did I Stutter? 3:3
win DOTA 2 vs 3D 1:0
win DOTA 2 vs HOTW 1:0
win DOTA 2 vs IG 1:0
win FIFA 13 vs dudzio17 2:1

TOP 5 DOWNLOADS

Downloads Wallpaper_Jan_2013 418.38 kB
Downloads Decerto vs Lemondogs 11.8 MB
Downloads Decerto vs myRisk 26 MB
Downloads Wallpaper_Sept_2012 280.77 kB
Downloads qwRx EpicLAN 9 Demos 160 MB

FORUM TOPICS

0
0
0
3
7
1

BLOGS

ShAdOw BioShock Infinite review
blogged by ShAdOw
ShAdOw Wreck-It Ralph movie review
blogged by ShAdOw
ShAdOw Where Lovecraft and Minecraft ...
blogged by ShAdOw
ShAdOw Skyrim - Dragonborn review
blogged by ShAdOw
Pertew Aarhus Bears merge with Decert...
blogged by Pertew



Copyright © 2003 - 2012 Team Decerto - All Rights Reserved
Part of vCrea eSports Group
United Kingdom Company Registration Number SC408464
213 Today | 499460 Total visits
designbyadnoslo